TSR Films, with its largest in-cinema advertising network, provides flexible and uninterrupted digital cinema advertising solutions for your brand. With its laser-focused targeting, TSR Films caters to the national, regional and local marketing needs.

Why Cinema

Cinema as an Advertising Medium

Cinema is a catalyst to 'together time' for couples, families, friends and peer groups and hence the experience of bonding over the shared experience of a film rates much more than other entertainment avenues. This 'Together time' is hard to find and harder for a marketer to penetrate. Cinema provides a state of mind that exists in no other medium. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment

Advantages of Cinema Advertising
  • Cinema has a larger than life visual impact when compared to TV or Radio
  • Cinema as a captive medium offers an uncluttered environment
  • Cinema reaches out to young affluent audiences and is cost effective
  • It has the added advantage of delivering nation-wide reach as well as localized reach
  • Offers 360 degree exposure & innovative opportunities to brands, on-screen & off-screen
  • Low ad avoidance as cinema goers perceive the ads as part of the experience
  • Cinema forming a deep engagement of audiences with brand messages
  • Cinema's captive audience delivers advertising recall that is up to five times that of TV

On Screen Advertising

On-screen advertising comprises of digital commercials and static slides. Commercials are played for a minimum of three times a day per audi with the main movie either during the beginning or interval. Static slides (with or without voice over) are played inside the audi in all the shows for a duration of 10 sec per slide.

Off Screen Advertising

  • Branding on box-office panels
  • Sampling of Posters at box-office
  • Outdoors on main facades

  • Branding on seats
  • Lucky seat announcements
  • Branding on audi stairs

  • Contra vision branding on main entry glass
  • Branding on entrance podium
  • Sampling of products from main entry

"Our Esteemed Clients"

Since 2018, TSR has been helping organizations and brands achieve their business goals worldwide. With award-winning expertise, and by following international best practices, we provide our customers with innovative, integrated web-based services and solutions.