Cinema as an Advertising Medium

Cinema is a catalyst to 'together time' for couples, families, friends and peer groups and hence the experience of bonding over the shared experience of a film rates much more than other entertainment avenues. This 'Together time' is hard to find and harder for a marketer to penetrate. Cinema provides a state of mind that exists in no other medium. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment

Advantages of Cinema Advertising

• Cinema has a larger than life visual impact when compared to TV or Radio
• Cinema as a captive medium offers an uncluttered environment
• Cinema reaches out to young affluent audiences and is cost effective
• It has the added advantage of delivering nation-wide reach as well as localized reach
• Offers 360 degree exposure & innovative opportunities to brands, on-screen & off-screen
• Low ad avoidance as cinema goers perceive the ads as part of the experience
• Cinema forming a deep engagement of audiences with brand messages
• Cinema's captive audience delivers advertising recall that is up to five times that of TV

On-screen advertising comprises of digital commercials and static slides. Commercials are played for a minimum of three times a day per audi with the main movie either during the beginning or interval. Static slides (with or without voice over) are played inside the audi in all the shows for a duration of 10 sec per slide.